The Council of Fashion Designers of America and eBay are in their third year raising awareness against counterfeit goods and celebrating original design within the fashion industry through the You Can’t Fake Fashion initiative. This year’s designers, including pamella roland, submitted tote bags in one-of-a-kind designs that are being auctioned exclusively on eBay to benefit the CFDA Foundation.

A few words about the program from the CFDA’s Chief Executive Officer, Steven Kolb:

“Since 2011, CFDA has partnered with eBay to advance the You Can’t Fake Fashion initiative. Educating shoppers about the dangers of counterfeits is now more important than ever, and it’s an issue that’s incredibly important to both eBay and CFDA. With 90 designers on board this year, each customizing a bag as one-of-a-kind to show their support, eBay and CFDA are dedicated to protecting original design and the integrity of the fashion industry.”

You can bid on this whimsical hand-painted pamella roland design and others here.

Brazilian beauty and Homeland star, Morena Baccarin, wore pamella roland’s poppy gown to this week’s Laureus World Sports Awards in Rio. The gown features an asymmetric peplum waist and is a bright shade of red perfect for spring and summer. Morena wears the color very well and finishes the look with fun, short curls.

The gown is part of the Resort 2013 collection and is available on BergdorfGoodman.com.

Environmentalist and actress Amy Smart wore an ombre sequined pamella roland cocktail dress for the UCLA Institute Of The Environment and Sustainability’s 2nd Annual Evening of Environmental Excellence which took place on Tuesday night in Beverly Hills. Amy hosted the event alongside her husband Carter Oosterhouse and was radiant in the fun pamella roland number she selected. The dress is from the Resort 2013 collection.

We were turning the pages of the latest issue of US Weekly and found this cute shot of Kelly Osbourne at the Elton John AIDS Foundation Party on Oscar night. Kelly looks beautiful in white pamella roland as she shares a moment with Miley Cyrus and the host himself!

The gown is from pamella roland’s Spring 2013 collection.

It’s been almost three weeks since pamella roland’s Fall/Winter 2013 collection debuted at New York Fashion Week. The collection was extremely well-received, continues to attract attention and is currently on its way to Paris Fashion Week. We can’t wait for our buyers to see it in all its splendor.

Another hugely popular element of the show is the highly-coveted, Russian-inspired beauty look created by Matin Maulawizada, global artistry director for Laura Mercier, to complement the collection. Matin and Pamella are great friends and have worked together on Pamella’s shows for years. From concept to reality, Matin’s work is always fantastic, and this time was no different. The final look was beautiful, elegant and regal. Thank you, Matin!

Since we’ve received so many questions and feedback about the look, we wanted to show you how it all came together. See below:

Because women in the era of Russian Czars wore minimal makeup, Matin went with a simple, mostly-nude palette.

To create the perfect foundation for the complete look, he started with Laura Mercier (LM) Foundation Primer. He then applied either LM Creme Smooth Foundation or LM Silk Creme Foundation and used LM Secret Camouflage to perfect the look.

To the cheek bones, Matin applied LM Creme Cheek Colour in Blaze and LM Second Skin Cheek Colour in Sweet Mandarin. He finished the cheeks with the LM Bonne Mine Colour Palette’s Bronzer Veil.

To set the face, he used LM Translucent Setting Powder.

To achieve a minimal look that complemented the opulence-inspired collection, Matin decided on a gold palette for the eyes. To achieve this, he used LM Illuminating Eye Color in Gilded Moonlight and LM Shimmer Bloc in Golden Mosaic. The finishing touch (and one of our favorite details) was a coat of LM Gold Mascara, an exclusive for the pamella roland show.

Strong eyebrows were created using the LM Eyebrow Pencil.

Because Russian red was a more predictable choice for lips, Matin decided on a deep maroon. To create the perfect shade of wine, Matin started with LM Lip Silk to prime the lips, followed by a combination of LM Lip Pencil in Coffee Bean and Deep Wine.

You can see also see past pamella roland/Laura Mercier looks here.